Ryan Bedrosian

Founder & CEO

Ryan is focused on simplifying the insurance industry. By redefining some of the day to day roles of the insurance broker through technology, slowly can a shift to enlightening our clients be made possible. Ryan was fortunate to be raised in the insurance industry and grow from the decades of family knowledge at Bedrosian & Associates and later Benefit Agents. Simple Life is a platform designed to extend these years of experience by enhancing the broker’s relationships with their clients. Layer by layer, Simple Life will unfold a multitude of solutions until we are left with an industry that will be more pleasing to work within. Simple Life looks forward to leading the way of insurance communication and education into the future.

Ben Lee


Ben is a full stack developer specializing in platform engineering using Django on AWS and has delivered several web and mobile apps. He matured his platform skills at Idle Games and led platform engineering at Madefire. Having gained experience in several diverse technology industries with a track record of delivering, Ben has gained the reputation for being the go-to guy for some of the toughest engineering problems. He enjoys developing new methods to securely handle enrollment, plan administration, and compliance information across multiple dashboards and users. Ben finds his greatest reward in collaborating to find solutions to growing his team and scaling the overall business.

Dan Villarreal

Chief Strategy Officer

Dan Villarreal is a senior leader with over 10 years of experience driving strategy and growth in the insurance and healthcare space. He has deep industry knowledge and proven ability to lead and inspire top-performing teams. Dan develops powerful relationships with peers, customers, and partners predicated on trust, credibility, and market expertise. He is excited to revolutionize the insurance business.

Kim Dierdorff

VP of Operations

With 19 years of experience in group insurance, she has an unmatched ability to deliver sales, technology, administration, and service based solutions to the maximum benefit of every client. Previously, Kim was Vice President of value-added services, including COBRA, Flex, and the Benefit HelpLine for a national brokerage. She also has experience on the carrier side with a national dental and vision carrier where she managed commercial accounts including Key Accounts (groups of 1000 or more employees). Her intuitive and client-focused approach is an incredible asset to Simple Life’s broker partners.

Regina Braun

Creative Director

Regina has worked with with companies like Apple, Nest, DDB, Goodby and Silverstein & Partners. She produces intuitive and effortless designs after strategic brainstorming sessions with multiple insurance minds. With experience as an Art Director for advertising commercials, live action, animation and 360 campaigns she is able to creatively collect core concepts and bring them into both the web and mobile user experience. She is consistently collaborating with the design and animation teams as Simple Life continues to develop the platform making insurance and the benefit space easier to manage.